The aim of my Final Major Project was to continue the pattern design element of my favourite project Design To Sell. It took time to think of the platform I would show my patterns on, from prints, to clothing or a swatch book, creating a mind map of ideas. The swatch book was decided in the end as the best platform to show the patterns, showing them in a professional way.
I made a variety of mood boards to give plenty of inspiration for my ideas. Mood boards were created of the work of artists, contemporary wallpaper designs, trendy interior design and photos of natural forms with their own natural patterns. From the many artists I have researched, Victor Vasarely had the biggest impact on my direction and style of work. I developed my own version of the iconic three dimensional looking dome in Victor Vasarely’s painting “Vega Nor – 1967”. I used my own version of the dome in the last three series of my swatch book. Fibonacci has also influenced my work, studying him and his mathematical theories during the Innovation Challenge, learning about the Golden Spiral and the Fibonacci Sequence. The experimentation in the Innovation Challenge has shown me how I can use the Fibonacci Sequence to work out equations and angles, to position the shapes accurately. The Fibonacci Sequence and Golden Spiral was the beginning of my series of designs, creating an elegant mandala made from multiple golden spirals, spaced evenly by an angle worked out from dividing 360 degrees by a number of the Fibonacci Sequence. Red Flare and Golden Sunflower were my first two designs, combining two spirals of 13 golden spirals, layered on top of each other, cross hatching, creating a mandala. They were impressed with the maths that went behind my designs, winning the Innovation Challenge. From that point, the Golden Spiral and Fibonacci Sequence has played an important role in the design process, as a guide in the layout of patterns.
One of my challenges was to work out the best way to present the designs in the book. In the beginning, I was going to bind the book myself, to give it a hand finished look. At one point I started considering if I could sell them, thinking about getting at least 10 copies printed by printer outside of college, like Inky Little Fingers, who do a good deal. However, I was running out of time to get it outsourced, plus through discussions I realised that swatch books are meant to be free, so I decided to get one printed for people to thumb through. I could not afford for the cost of the final piece to exceed over a £100, so I looked more local to find cheaper printers without compromising on quality. I was in luck finding that the Art Side did the best deal, with the six A2 posters, one A0 origami print and the printing and binding of the book coming to £75.
Overall, I felt that I did achieve the majority of what I set out to do at the start of the project. There were things that slightly changed throughout my journey in the project, which was to be expected. However, I did create a beautiful swatch book, consisting of many designs that do combine maths, nature and pattern. My designs did receive a very positive reception with peers, tutors and members of the public, telling me ideas of what they felt the patterns could be used for, including wrapping paper, prints, clothing, interior furnishings as well as wallpapers. I have developed a more in depth knowledge of the workings of InDesign, as well as Photoshop and Illustrator, which will benefit me in future publishing and creation of my work. My lecturers helped me on InDesign, to sort out the layout of my book and was inspired looking at the layout of professional swatch books.
The one thing I was disappointed about, is that I ran out of time to produce the music piece to go along with the patterns, which was part of the originally proposal, but the important thing is that the book was made on time. If I had more time and a bigger budget, I would of considered to print some of my patterns as rolls of wallpaper and even would considered to print them on textile, commissioning a textile student to make clothing from it to wear. Now that the patterns are made, I can in the future try to turn them into sellable products, like wallpaper, wrapping paper, clothing and furnishing covers, which can be sold in places like Native Makers.